What is B3?

(a) A WWII bomber
(b) A mathematical term
(c) Essential vitamin
(d) None of the above 

If you answered none of the above, you are correct.

As defined by Stuart Himmelfarb, CEO of B3 and Senior Fellow at NYU’s Wagner School of Public Service, the term refers to boomers in the third chapter of their lives. They are beyond their entry level and midlife careers, transitioning towards an “encore career.” The mission of B3 is to engage boomers in Jewish life in an inter-generational context. 

At a recent Shabbat Shabbang dinner at the JCC, Stuart cited Engage as a model for providing a bridge for people to reboot as they transition from a midlife career with skills and the energy to consider, “What will I do next?” He spoke about a variety of options including the Peace Corps, AmeriCorps, and ReServe. The internet and social media have enabled people to connect to information and each other. Based on a study he conducted, people are rethinking what it means to be Jewish. They are less involved with institutions such as synagogues and looking for other ways to connect. Within the context of Jewish connections, he talked about people moving towards creating their own Jewish identities and cobbling together Jewish connections by finding a group of like-minded people.

Engage is perfectly situated to meet the changing needs of boomers seeking ways to connect on their own terms. Volunteerism provides the perfect opportunity for people in this stage of life to re-engage in Jewish life.   According to Stuart Himmelfarb’s research, the top reasons people volunteer are to make a difference, become involved in a meaningful activity, and as an expression of their values. He found that people are looking for episodic experiences rather than long-term experiences. 

Volunteer work can be a door-opener to your B3. Want to find out how Engage can open doors for you? Visit